From the slums to the Heights, we are an urban town filled with unknown genius, born on the Hudson and placed strategically at the feet of our Lady Liberty. Bordering both Manhattan and Bayonne, we are the melting pot, graced with a community who understands the struggles of hard work. From mom and pop restaurants to corner stores to family-owned businesses, we are Jersey City strong. Introducing Pray Apparel – A lifestyle brand birthed to influence action. Our mission is to be the brand that aligns fashion with faith, providing quality apparel with exclusive designs and original content, to fashion-conscious consumers.